107. The Power of Your Voice: How to Stand Out in the Age of AI with Natalie Gates
Get ready for a super TACTICAL way to improve your copy!
I’m sitting down with fellow copywriter Natalie Gates for a fun, actionable conversation on all things brand voice. We talk about brand voice in the age of AI, how to differentiate yourself in a crowded industry, and why your hot takes are the unexpected key to establishing your brand.
Natalie Gates is a website copywriter and brand messaging strategist for service providers and entrepreneurs. She helps business owners turn their mess of expertise, experience, ideas, and quirks into a message that speaks to the clients they really want.
Click play to learn:
- Why brand voice and personality are more important than ever
- Can AI actually capture your voice? How to use it effectively
- Positioning secrets to stand out in a crowded industry (even if you feel like what you do isn’t that unique)
- The 4-part MESS framework to clarify your brand voice and key messages
- How to balance Voice of Customer with your own ideas and insights
- Your personal vs. your brand voice: what to include and what to leave out
Got a takeaway, question, or story from this episode? We'd love to hear it—email us at podcast@megansmyth.com. You might even inspire a future episode!
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Full show notes and links from this episode: megansmyth.com/natalie-gates
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