115. Should You Run a Black Friday Sale? 3 Alternatives to Discounting Your Services
Should you run a Black Friday sale for your coaching or consulting business? My honest answer…I don’t recommend it. Discounting teaches clients that your work is worth less, and running a promotion because of industry pressure or fear-based marketing never feels good.
If you wake up every November dreading Black Friday, this episode is your permission slip. I'm sharing the hidden cost of discounting, the giveaway I run every year instead, and alternative Black Friday ideas that don’t undercut your prices.
Click play to learn:
- Why skipping Black Friday entirely won't hurt your business (and might even help)
- The Black Friday tradition I use to lead with generosity instead of pushing sales
- How to add bonuses and bundles that make your offer more valuable without cutting your price
- The hidden cost of discounting (and one scenario when a discount does make sense)
- How to make Black Friday decisions from your values instead of fear, urgency, or industry pressure
Got a takeaway, question, or story from this episode? We'd love to hear it—email us at podcast@megansmyth.com. You might even inspire a future episode!
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Links & Resources
Enter to win 1 of 3 FREE 1:1 Breakthrough Coaching Sessions: https://megansmyth.com/black-friday
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Full show notes and links from this episode: https://megansmyth.com/black-friday-ideas-for-coaches
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